Q4 Saw Biggest-Ever Smartphone Unit Fall

Q4 smartphone shipments declined 18.3% y-o-y to 300.3 million units, says IDC, which was the largest-ever quarterly fall. Full-year shipments fell 11.3% to 1.21 billion units – the lowest since 2013.

The replacement rate is 40 months plus, says IDC’s Anthony Scarsella.

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q4 2022 (Preliminary results, shipments in millions of units)
Company	4Q22 Shipment Volumes*	4Q22 Market Share*	4Q21 Shipment Volumes	4Q21 Market Share	Year-Over-Year Change*
1. Apple	72.3	24.1%	85.0	23.1%	-14.9%
2. Samsung	58.2	19.4%	69.0	18.8%	-15.6%
3. Xiaomi	33.2	11.0%	45.0	12.2%	-26.3%
4. OPPO	25.3	8.4%	30.1	8.2%	-15.9%
5. vivo	22.9	7.6%	28.3	7.7%	-18.9%
Others	88.3	29.4%	110.2	30.0%	-19.8%
Total	300.3	100.0%	367.6	100.0%	-18.3%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 25, 2023

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, CY2022 (Preliminary results, shipments in millions of units)
Company	2022 Shipment Volumes*	2022 Market Share*	2021 Shipment Volumes	2021 Market Share	Year-Over-Year Change*
Samsung	260.9	21.6%	272.1	20.0%	-4.1%
Apple	226.4	18.8%	235.8	17.3%	-4.0%
Xiaomi	153.1	12.7%	191.0	14.0%	-19.8%
OPPO	103.3	8.6%	133.6	9.8%	-22.7%
vivo	99.0	8.2%	128.3	9.4%	-22.8%
Others	362.7	30.1%	399.1	29.3%	-9.1%
Total	1205.5	100.0%	1359.8	100.0%	-11.3%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 25, 2023