2024 wearables set for 10.5% growth y-o-y

Q4 saw the market for devices used in wearables fall 0.9% y-o-y in the fourth quarter of 2023 (4Q23).

The US, Europe and Japan markets fell but shipments grew 1.7% in Asia/Pacific and in China largely due to strong interest in emerging markets.

Hearables declined 0.8% year over year for the full year while capturing 61.3% of the overall wearables market.


Smartwatch shipments increased 8.7% during the year as India and China led the market both in terms of vendors and consumption.


2024 wearables set for 10.5% growth y-o-y

Rings, such as those from Oura and Ultrahuman, showed promise with the category growing 34.9% during the year.

Glasses without a display grew 128.2% due to the launch of new products from Amazon and Meta.

Wearables are poised for additional growth in 2024 as device shipments are forecast reach 559.7 million units, up 10.5% over 2023.

From there, IDC expects the market will grow to 645.7 million units by the end of 2028 with a CAGR of 3.6%.

See also: BLE Audio and its place in the evolution of Bluetooth


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