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Analysis: Counterfeit consumer electronics and brand authentication systems

You want the best possible deal on a new TV, so you go online to a well-known auction site. You see the exact popular brand and model you want at a price you can't resist. You look at a thumbnail of the TV: it's exactly what you saw in the showroom of the expensive electronics store. You look at the seller's reputation: five stars, fast delivery, and inexpensive shipping. You buy it now!