Knitter-Switch signs Arrow in Nordic region

Switch manufacturer Knitter-Switch has signed a franchised distribution agreement with Arrow Northern Europe to cover Denmark, Finland, Norway, Sweden and the Baltic States. The agreement extends the companies’ existing relationship in the UK and supports Knitter-Switch’s strategy to grow sales of its professional and low-cost switch families throughout the Nordic region.

“We see significant potential for our products in the Nordic countries. Extending our agreement with Arrow to cover Denmark, Finland, Norway, Sweden, and the Baltic States, supports our objectives by providing a proven and technically capable channel-to-market in the region,” said Terry Moss, general manager for Knitter-Switch UK. Moss is pictured (left) with Allan Woodhams, Emech product group manager for Arrow.

The firms signed their UK and Republic of Ireland agreement in 1998. “The new agreement allows us to repeat this success in the Nordic region and to target customers and sectors that, to date, we have not been able to cover with existing product lines,” said Chris McAneny, northern European marketing director for Arrow.

Arrow will now have access to the full Knitter-Switch range, including DIL switches, toggle switches, pushbuttons, slide switches, TACT switches and both rotary and rotary coded products, throughout northern Europe.